Sunday, 25 October 2015

#HeinkenLFDW2015 – Heineken Lagos Fashion Design Week Day One Schedule

It’s a few days to one of the hottest fashion events of the year and everyone in the fashion industry look forward to the memorable event yearly. The event will showcase the best of African fashion designers, models, make up artistes, hair stylists on the run way.  The event is set to take place from Wednesday 28th  October to Saturday 31st October 2015.

Check out the schedule below:

Day 1 – Wednesday 28th October 2015

5:30PM – Tiffany Amber Nigeria
5:50PM – Re Bahia
6:10PM – LFDW Fashion Focus
6:30PM – Mofari + Omilua + Maxivive
6:50PM – Mi-Le
7:30PM – Sophia Zinga
7:40PM – Grey
8:10PM – Iamisigo
8.30PM – Amede
8.50PM – Maybelline Presents
9:10PM- Funke Adepoju
9.30PM – Laurence Airline


The biggest shopping experience is back on the 8th of November for the RETROGRADE edition BayLounge Lekki will be the hotspot for residents of of the city who are in the mood for some shopping, fun and mouth watering discounts.

Introducing incredible new and exciting vendors showcasing female fashion, gift items, pastries, menswear and footwear, cosmetics, health & beauty products + more lifestyle brands

MENTE DE MODA is the place where buyers and sellers meet.
Admission to the event is FREE and anyone can attend. There will be music, barbecue and outdoor entertainment for the entire family.
This event is for everyone – couples, family, friends, retailers, beauty & fashion enthusiasts and much more! You can’t afford to miss this.

Date: November 8th
Venue: BAY LOUNGE : Plot 10 Admiralty way Lekki Ph1
Time: 12noon

Are you a fashion, lifestyle, food or beauty vendor?
Stall bookings have commenced for the exhibition, grab one today and enjoy the 10% DISCOUNT TILL 16TH OF OCTOBER ON STALL PRICES.
Take your brand awareness to a whole new level by being a part of this!

or call 07080131488 or 08089750366


Avalon Security
Magnum Stitches
Cool FM
Pentagon Entertainment


Heineken Lagos Fashion & Design Week 2015 has unveiled the names of sixteen finalist from the Fashion Focus series while set to introduce an award for 'Outstanding Emerging Designer of the year' (in fashion and retail) for this year's event.

The fashion event currently in the fifth year revealed there will be an award to recognize a Fashion Focus Alumni who has gone ahead to do well in the retail and fashion world.
The organizers also released the names of the finalists who were unveiled at a press cocktail event recently at the Heineken house in Ikoyi, Lagos.

From left,  Ogwa Iweke - Creative Director Dyzn,  Wadami Amolegbe - Creative Director Fashion Focus, Godson Ukaegbu - Editor-in-Chief, Mania Magazine & Oyinkansola Momoh - Project Manager , Heineken Lagos Fashion and Design Week at the Abuja Auditions

The sixteen finalists who emerged from over a hundred applications selected across the country include:

1. Uchechi Arinze
2. Taiwo “Papa” Omisore
3. Emmanuel Weje
4. Deji Eniola
5. Ibrahim Aminu
6. Chikezie Daniel
7. Nura Ikhalea
8. Chukwuma Ekwerike
9. Victoria Ogwanighie
10. Ify Onyido
11. Chioma Igbokwe
12. Lovelyn Ita
13. Chinenyenwa Ekejiuba
14. Wager Ayu
15. Oisetohanmen Isinugben
16. Johnson Iyaye

The 16 finalists will participate in a comprehensive 3-day workshop  facilitated by ace photographers Kelechi Amadi Obi, Lakin Ogunbanwo, Darren Blac, Nina Manandhar as well as stylists like Carri Munden, Dimeji Alara, Rebekah Roy, Tokyo James from 20th through 22nd October 2015 in partnership with revered institutions from Nigeria and the United kingdom.


Opens Application for LFDW Fashion Focus

Style House Files, organisers of Lagos Fashion and Design Week (LFDW), announces Heineken as the new headline partner for LFDW. Heineken, the leading global premium beverage brand, will begin a partnership with the platform. Previous headline partners have been MTN Nigeria and GT Bank.
For the past 5 years, LFDW has remained dedicated to the growth and promotion of creatives in the industry by nurturing, fine tuning, rewarding their skills and providing them with a solid platform for achieving their goals. This vision is primarily centered on providing on-going support to designers via mentorship, education and capacity building as well as opportunities to present their work before an audience that facilitates commerce.

“Heineken is passionate about design, it’s in its DNA and since the introduction of the first green beer bottle, it has been creating innovative designs for a variety of social environments. Heineken affirms its commitment to young designers and consumer-inspired innovation through its global Open Design Exploration programme. Positioned in the Heineken LFDW Lounge, this pioneering and experimental space is a must-see in this year’s LFDW schedule,” remarked Senior Brand Manager – Heineken, Mrs. Ngozi Nkwoji on the partnership between LFDW and Heineken.
Omoyemi Akerele, Executive Director and Founder Lagos Fashion and Design Week acknowledged the synergy between Heineken’s passion for design and the LFDW vision. She said “At the heart of the Lagos Fashion and Design Week platform is the fundamental vision to position Lagos as a global destination for Africa’s finest fashion design talents. Through LFDW, they present their collections, grow their fashion businesses and contribute to the sustainability of Nigeria’s Creative Economy”.
As the LFDW platform prepares for its fifth year anniversary scheduled for October 28th to October 31st 2015, activities have kicked off with a call for entries for LFDW Fashion Focus.
Fashion Focus is a collaboration between Heineken LFDW and British Council that’s supported by Fashion School Istituto Marangoni and Grey Velvet Nigeria. It is a yearlong initiative with a vision to fine tune the existing Heineken LFDW strategy to support the professional development of emerging fashion talent in Nigeria. Fashion Focus will scout for, support and develop emerging creative talent that can stimulate the growth of Nigeria’s fashion industry. This is in sync with British Council’s ongoing work to develop innovative, high-quality events and collaborations that link artists and cultural institutions in Nigeria with their counterparts in the UK.  LFDW Fashion Focus offers fashion designers opportunities to be participants at targeted workshops and networking sessions between 2015 and 2016, as well as a chance to exhibit their collection at Heineken LFDW 2015.

LFDW 2014 Fashion Focus Finalist, Temitayo Ilesanmi Nathan was invited to present his work at British Council X British Fashion Council’s International Fashion Showcase 2015 at London Fashion Week earlier on in the year. He summarises his LFDW Fashion Focus experience as a “defining moment for my brand and me as its Creative Director. Being privileged to showcase alongside other talented designers at the International Fashion Showcase London was a major eye opener for me.   I now see the fashion industry in a totally different light – as a platform for creative expression as well as wealth creation”

Heineken LFDW sponsors Maybelline and Fayrouz will lend their continued support to Heineken LFDW as the brands continue to be positioned as stakeholders in Nigeria’s rapidly evolving fashion industry.

For details on how to apply for LFDW Fashion Focus, please visit

The Heineken LFDW 2015 Fashion Cocktail Party

Heineken LFDW 2015 – “The Celebratory Issue” is set to be the most exciting edition yet. With a mix of fresh and returning partners, we are gearing up for a remarkable 4 -days, featuring the LFDW X British Council Fashion Focus series, an initiative to support the professional development of emerging talent in Nigeria, the LFDW X Retail Exhibition Space, the LFDW Fashion Business Series, and LFDW runway shows featuring new seasons’ collections from Africa’s leading designers.

 Throughout the course of the week, over 4,000 fashion insiders, including buyers, retailers, local & international press, celebrities, models, and special guests will make their way through the #HeinekenLFDW2015 doors.
Two of the major highlights of #HeinkenLFDW2015 event will be, the Fashion Business Series & The X Retail Exhibition Space.

Hosted by Style House Files, founders Lagos Fashion and Design Week and supported by the Bank of Industry (BOI), who have recently launched the fashion fund to facilitate the growth of the fashion industry, the Nigerian Export Promotion Council (NEPC), focused on supporting export opportunities and Sterling Bank, whose competitive SME loan is open to fashion entrepreneurs, the Fashion Business Series will feature an impressive lineup of speakers.

Returning to #HeinekenLFDW2015 will be the X Retail Exhibition Space which will feature a curated expose, profiling the revolutionary work of African fashion creatives in the past 5 years.
Heineken LFDW sponsors Maybelline and Fayrouz will lend their continued support to Heineken LFDW as the brands continue to be positioned as stakeholders in Nigeria’s rapidly evolving fashion industry.

See photos from the cocktail event on October 9, 2015.